EMBA is a transformational journey where participants are encouraged to see the learning experience as a personal transformation, and often will challenge the tastes, desires, and preconceived opinions.
This learning- process means being open to continuous experimentation, to meeting challenges constantly, and to encouraging the spirit of personal development. This occurs simultaneously while questioning previously held values. Socrates was right to tell his new pupils “ you know nothing”.

Often when meeting potential EMBA candidates, the first question they raise: Why EMBA? , and what‘s in it for me? While these questions are straight forward and simple, yet they raise an array of reasons for such educational journey.
To name few; It helps to create a positive environment while developing shared vision and committed followers. The emba program allows “you” to be a distinctive leader and place you as a role model for your team. And most importantly it enhances your ability to develop your team capabilities and mentor the “new” leaders in your organization.

The emba also will equip the candidates to understand the context in which they operate while identifying emerging threats or opportunities. It will increase your confidence in communicating your ideas across different groups.

However when meeting organization heads, the question changes focus: Why should we invest in your EMBA at Balamand? And what are the benefits?

Nothing prepares the organization and protects its investments for the future like the “development of its people”. In today’s hard economic environment couple with the political turmoil in our region, the business leaders are under pressure to reduce cost, eliminate waste , exit unprofitable markets and most likely stop investing in new risky innovation.

With this in the background smart organization can visualize the future and its challenges ahead, and act to have their people developed and equipped with the skills necessary for such turbulent and uncertain times.
Organization leaders should see the cost of such program as an investment, and not an expense.

The old Chinese proverb add value to our argument:”If you think in terms of a year, plant a seed; in terms of ten years plant trees ; in terms of 100 years, teach the people”