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University of Balamand > Academics > Faculties > School of Tourism and Hotel Management > News & Events > IFP Group Lecture

IFP Group Lecture

​Date: April 20th, 2015

When anybody mentions events and event planning our minds draw us to weddings and social events, infrequently do we think about trade shows, exhibitions and fairs in the events industry. Mr. Ghassan Nawfal from IFP Group, a leading organizer of trade events in the MENA region operating in Lebanon, KSA, Qatar, UAE, Iraq and Egypt was invited to the Convention, Catering and Special Events Class (HOSP230) at the School of Tourism and Hotel Management on April 20, 2015 to elucidate the five pillars of event planning starting from the production stage, to marketing & communication, to revenue plan and sales, to operations, and finally execution. The feedback from this presentation was extremely positive. Students were enthusiastic about the content of what was discussed. In addition, they were amazed by Mr. Nawfal’s passion and knowledge about the topics discussed.


IFP Group Lecture

IFP Group Lecture

IFP Group Lecture

IFP Group Lecture ​​​
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University of Balamand,
Balamand Al Kurah,
Lebanon

Tel:  +961-6-930250
Fax: +961-6-930278