The University of Balamand (UOB), Faculty of Business and Management (FOBM), organized the Business Expo 2026 on May 5 at its Koura Campus, in collaboration with the Business Connections club. The event brought together students, faculty, and industry professionals in a dynamic platform centered on innovation and real-world business applications.

This year’s expo featured 62 student-led projects presented across three main tracks: Startup & Innovation, Marketing Excellence, and Strategic Creativity. Students showcased a wide range of ideas, including entrepreneurial ventures, marketing strategies, AI-driven concepts, and creative business solutions.

Projects were presented through interactive booths and live pitching sessions, allowing participants to engage directly with visitors and a panel of judges. The judging panel included UOB faculty members and external professionals who evaluated the projects based on innovation, feasibility, creativity, presentation, and overall business impact.

The expo also provided students with the opportunity to connect academic learning with practical experience, while encouraging collaboration and networking. The event concluded with an awards ceremony recognizing outstanding projects in each track, as well as a general Business Impact Award.

Dr. Karim Rebeiz, Dean of FOBM, said: “Now in its second year, the Business Expo at UOB is a wonderful initiative that reflects experiential learning at its best. It provides students with the opportunity to showcase their projects and ideas while engaging directly with experts and receiving valuable, immediate feedback.”

Business Expo 2026 highlighted UOB’s commitment to fostering innovation, creativity, and applied learning, offering students a valuable platform to develop and present ideas that respond to today’s evolving, AI-driven business world.













​​