This certificate provides a practical and strategic foundation in AI-powered digital marketing for professionals who want to stay competitive in today’s technology-driven business environment. As artificial intelligence continues to transform how brands communicate, target, and engage with audiences, understanding these tools has become essential for modern business success.

The purpose of this certificate is to empower participants with the knowledge and skills to integrate AI into digital marketing strategies while maintaining ethical, creative, and data-driven practices.

Benefits of this program include:

• Gaining hands-on experience with AI marketing tools.
• Learning how to automate and optimize digital campaigns.
• Improving career prospects in digital marketing and business strategy.
• Enhancing the ability to make data-informed marketing decisions.

To equip professionals with modern AI-driven digital marketing skills that enable them to create effective, ethical, and high-impact marketing strategies.

By the end of the course, participants will be able to:

• Understand and apply digital marketing fundamentals and AI concepts in real-world business contexts.
• Create and manage AI-supported social media and content marketing strategies.
• Use predictive analytics to improve audience targeting and campaign performance.
• Design and execute AI-enhanced email, influencer, and paid advertising campaigns.
• Evaluate and optimize digital marketing performance using KPIs, ROI, and AI-powered analytics tools.

• Marketing professionals and digital marketers.
• Business owners and entrepreneurs.
• Content creators and social media managers.
• University students and fresh graduates seeking practical AI skills.
• Professionals looking to upskill or reskill in digital marketing.

No prior AI experience is required.

Technical competencies:

• AI-driven campaign automation.
• Social media analytics and content optimization.
• Email marketing and performance tracking.
• Paid advertising fundamentals using AI tools.

Behavioral competencies:

• Strategic thinking and decision-making.
• Ethical digital responsibility.
• Creative problem-solving.
• Data-driven mindset.

The primary language of instruction is English. Supplementary explanations can be supported in Arabic when needed.

Total duration: 24 contact hours
Suggested schedule: 6 weeks (2 sessions per week, 2 hours per session)
Delivery method: 100% Online

Participants must complete a multiple-choice test with a 70% passing grade.
Successful participants receive a: Certificate of Completion
Results will be reported as Pass/Fail only.

Dr. Sami el Nemr holds a PhD in Marketing. His prime research interests are in the marketing of higher education and student customer behavior, and his work has been published in a number of scientific journals, book chapters and conference proceedings. He has undertaken significant research in the fields of marketing, management and an emphasis on consumer behavior.

Dr. Rania Hawi

is a distinguished entrepreneur, business leader, and academic with over two decades of experience in business management, marketing, and higher education. She holds a Ph.D. in Business Management and combines a strong academic foundation with extensive hands-on experience in strategic leadership, organizational development, and digital transformation.

Dr. Hawi is the Founder and CEO of CMOS Media Group, a digital media and production company, and serves as the leader of Dream FM Radio, where she oversees programming strategy, audience engagement, and brand positioning. She is deeply committed to education and has held senior academic roles, including Instructor and Program Director at the University of Balamand, where she taught business and management courses and led the development of innovative digital marketing initiatives.

In addition to her corporate and academic careers, Dr. Hawi co-founded Apex Consultancy, a strategic advisory firm specializing in business strategy, marketing, and organizational growth. Her professional experience also includes leadership roles within the financial sector in the United States, enabling her to bring a global, multidisciplinary perspective to business and marketing practices.