Organizations today are under pressure to move faster, deliver personalized experiences, and make decisions based on real data rather than opinion. This certificate prepares business managers and team leaders to operate in that new reality. Its purpose is to empower professionals to design and deploy AI-enhanced workflows that increase efficiency, improve customer engagement, and support better decision-making without requiring programming expertise.

The certificate topics are grounded in the operational language of modern business: spreadsheets, customer funnels, screening, financial reports, and automation of internal processes. Each topic connects directly to real management pain points such as manual follow-ups, time wasted on routine reporting, and inefficient communication.

The overall mission and purpose of the certificate.

To equip business professionals with the ability to design, deploy, and lead AI-powered workflows that automate operations, enhance decision-making, and improve organizational performance without needing any programming skills.

General course background and relevance in modern business and management.

Companies today are overwhelmed with repetitive manual processes, fragmented data, delayed decisions, and increasing customer expectations. AI is no longer a “future trend”, it is actively transforming marketing, finance, CRM, and operations. This course responds to this shift by showing managers how AI can be practically integrated into existing business systems like Google Sheets, email communication, and daily productivity workflows.

AI is shaping the future of work. By 2030, the global economy will need over 10 million AI professionals, and salaries for AI roles are projected to remain significantly higher than other tech positions. Learning AI now positions you at the forefront of this transformation

Participants will leave with ready-to-use AI automations, practical tools, and a full implementation roadmap that they can directly apply in their organizations. They will accelerate workflows, reduce operational friction, personalize customer engagement, improve forecasting and risk detection, and position themselves as leaders in AI-driven transformation within their teams or departments.

By the end of the certificate program, participants will be able to:

• Design and implement AI-powered workflows that automate routine business tasks across marketing, HR, finance, and operations.
• Use AI tools such as Gemini, ChatGPT, and Google Sheets integrations to generate insights, improve decision-making, and streamline reporting.
• Enhance customer engagement through personalized communication, segmentation, lead scoring, and intelligent follow-up systems driven by AI.
• Analyze operational and financial data to detect patterns, improve forecasting, and identify cost-saving or risk-reducing opportunities.
• Plan, govern, and ethically lead AI implementation projects within their organization, ensuring transparency, fairness, and responsible use of data.

This certificate is intended for business professionals who want to enhance their operations using AI including managers, team leaders, entrepreneurs, and staff working in marketing, finance, sales, operations, or IT. Participants are expected to have basic digital literacy and familiarity with business workflows, but no programming background is required. Anyone seeking to automate tasks, improve decision-making, or lead AI-driven improvements in their organization will benefit from this program.

Technical competencies:

• Ability to design and apply AI-powered workflows in business operations.
• Design AI powered workflows for repetitive tasks.
• Skill in using AI tools (Gemini, ChatGPT, Sheets) to generate insights and automate processes.
• Implement automation in various business areas.
• Translate business problems into AI solutions.
• Improved data literacy for forecasting, reporting, and decision-making.
• Enhanced capability to personalize customer and employee communication with AI.
• Responsible AI mindset with awareness of ethics, bias, and governance.

Behavioral competencies:

• Develop innovative solutions using data insights rather than intuition.
• Apply critical thinking to evaluate AI outputs and their implications.
• Approach business challenges with an AI-driven mindset.
• Make decisions based on analytics rather than assumptions.
• Drive organizational change with confidence and integrity.

English.

This certificate extends over a total of 18 hours. It is delivered online, with live interactive sessions, hands-on labs, and guided activities. Participants will meet two times per week, with each session lasting three hours. This weekly structure ensures enough time for concept explanation, practical demonstrations, and immediate application through real business use cases. It consists of three modules.

Participants who attend the full program will receive a Certificate of Attendance. However, since the program includes a capstone AI workflow project, participants who successfully submit and demonstrate their project will be awarded a Certificate of Completion. No numerical grades will be issued; evaluation will be Pass or Fail based on project submission and presentation.

Rabih Kahaleh is a software and AI solutions expert specializing in workplace automation, HR technology, and AI-enabled talent decision support. He holds a master’s degree in educational technology and is currently completing his Ph.D. research in Generative AI in Education. In parallel to his academic work, he leads software and web development initiatives and supervises digital transformation projects at the University of Balamand. His professional experience includes designing AI-powered HR workflows, developing automation pipelines for recruitment, engagement, and performance, and integrating intelligent tools into HR operations and learning environments. He has trained HR leaders, executives, and managers on how to adopt AI to reduce administrative workload, improve employee experience, enhance talent analytics, and support faster, fairer, and more strategic HR decisions. He brings both the technical depth and the HR-specific practical implementation experience needed to guide professionals in applying AI for real organizational workforce transformation.

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